|
About PlayTech Playtech designs, develops and deploys unified gaming platforms for the
online gaming industry. Founded in 1999 by a team of ecommerce entrepreneurs and
multimedia specialists, and guided by seasoned land based operators, Playtech
today has over 115 employees distributed globally, around two-thirds of whom are
engaged in research and development of current and future gaming technologies.
The success of the company's initial product offering - online casino software -
led Playtech to expand its range to include Live Gaming, bingo and
soon-to-be-released poker and games of skill, and to develop a universal
platform into which these gaming activities could be freely incorporated,
accessed and managed as stand-alone, plug-and-play applications. As a result,
Playtech finds itself positioned favorably to capitalize on the growing market
for multi-activity gaming operations.
Since the company's inception,
Playtech has earned broad recognition for its innovations in gaming technology
and is credited with the introduction of many industry firsts: from real-time
game and transaction histories, VIP rating and a Comp Points scheme to
groundbreaking fraud prevention and player retention tools; from live human
dealers in the Live Gaming concept to progressive games featuring interactive,
animated bonus stages and real-time, online contact between players and customer
service personnel.
Playtech's business philosophy places its licensees at
the centre of the company's innovation-led development efforts. Our development
team works in close synergy with licensees to deliver faster turnaround times
and offer greater flexibility vis-vis product development and customization.
We don't believe that 'one product fits all' - so we work with each licensee on
a dedicated, one-to-one basis, addressing his particular needs and tailoring the
product to suit his operation accordingly. This practice of ongoing and open
dialogue and the symbiosis it engenders has led to the development of some of
our most successful and revenue generating product innovations.
Playtech
made an initial strategic decision not to operate its own gaming activities,
realizing that such a move would create conflicts of interest with its future
licensees. The company wants to maintain its position as a neutral third party
software provider.
Seismic changes in the online gaming industry are
afoot. Growing uncertainty over the future of the U.S. market has shifted
attention eastward toward Europe and Asia, and south into Latin America and
beyond. Growing competition has forced operators to diversify and provide
players with a broader entertainment experience, one that combines elements of
traditional casino gambling with mass appeal phenomena, like bingo and lottery,
and games of skill. All the while keeping apace with the latest developments in
payment processing technology, fraud prevention and system security and ensuring
compliance with the high standards required by top gaming
jurisdictions.
In a game of ever-rising stakes, only Playtech possesses
the combination of technological prowess, industry experience and adaptive
thinking necessary to propel your operation to success. The future holds much in
store. Don't miss out.
|
